Strategy 1 - Google Ads + LinkedIn Ads
tailored to the U.S. market and the current e-commerce situation (April 2026):
Integrated funnel approach (SEO → Search → Retargeting → PMax → LinkedIn → Email)
4 channel priorities with details on audience and format
3 budget scenarios in dollars: Basic ($380–570/month), Growth ($1,100–1,700), Aggressive ($2,050–3,300)
Budget allocation table for the recommended growth scenario
6 monthly KPIs to monitor (CPA, CTR, ROAS 5–10x)
5-phase launch roadmap (Week 1 → Months 5–6)
Content and landing page map by channel
Strategy 2 — Full Product Range Expansion
This is the most important and high-impact strategy for Barbieri Rubber:
Analysis of the current situation: high traffic, high bounce rate, single-product focus = the problem
7 product categories to add to the store (Grommets, Shock Absorbers & Feet, Elastic Closures, Caps, Flat Seals, Custom Parts) with priorities and target sectors
6 targetable B2B segments per category (OEM, agriculture, hydraulics, automotive, industrial MRO, photovoltaics)
5-phase investment plan with estimated one-time and monthly costs
Expansion KPIs (from 1 to 7+ categories, bounce rate from ~75% to ~35%, 3–5x revenue potential)
30 immediate actions with owners and timelines
Explanation of the synergy between the two strategies (multiplicative, not additive)